Though effective, two problems stand out with billboard advertising. First, the ad must wait for the motorist to come to it. It is stuck on the side of the road but if no one drives that way, it is a waste of money. Second, standard billboards can’t do anything to attract attention. They are totally stationary and, with the competition of other billboards, might well be ignored.

To retain the advantage of a billboard yet overcome these two obstacles, someone came up with the concept of a portable billboard. It has the size and colors found in a stationary billboard, but it actually moves to populous areas. This uniqueness almost demands it be read. All display a message on the side of a truck (referred to as truckside advertising) or trailer and then are driven into the target area to be read.

The simplest and least expensive way to do this is to rent the sides and back of a truck that will post your printed ad there. You can even share the truck with another company, posting a different ad on each side and on the back for a given period of time. Everywhere the truck goes, the ad is seen. If the ad is attractive, people waiting in traffic or noticing a parking area will read the ad.

If you don’t mind paying more, you can rent a changing ad. One version is similar to the vertical three sided changing billboards. The ad is attached piece by piece to one side of these vertical prism shaped sticks.  As they rotate, the next of the three pictures or messages will appear, almost instantly. They are excellent attention getters. Trucks or trailers equipped with smaller versions of this display travel through traffic as the message on the sides and back changes every ten or fifteen seconds. The uniqueness of this attracts attention and the messages are seldom ignored.

Another method of changing the message on the truck or trailer is through rolled up banners displayed a little at a time. A timer activates a motor and, almost instantly, the roller at the top or bottom pulls a different message into view, similar to messages at the stats tables of a basketball game. One firm sells such 10′ by 10′ trailers and claims ten messages can be stored and displayed on each of the three sides. Tempered glass protects the message and mechanism. These are also lighted internally, a fact that makes them visible even at night.

The final way to change messages on portable billboards is through electronics. Just as some new billboards are fitted with a myriad of lights and can be programmed to display multi-colored messages, so this same technique is used on portable trailers or truck sides. The message is designed and the computer does the rest.

As was stated earlier, each of these techniques has the great advantage of moving the billboard message to the people. It is a great way to inform a larger audience and to advertise goods or services not related to highway travelers.

For leading mobile billboard advertising services, check out AirSign Aerial Advertising. They have proven since 1996 that customer satisfaction and maximizing client’s advertising budgets are their top priority.

But as a business owner, the money is still out there you just need to know how to go out and get it.One of the different ways you can accomplish that is by looking at alternative advertising sources.

With the tightening economy and the consumers watching their money, you want all the edges possible.  I know of a good way through my own San Diego truck advertising business.I would like to give you some of my experience I have gained through first hand knowledge.

As mentioned earlier there is money still out there.You just have to get after it and go and get it.  Well how do you do that?You try to get to them in different ways.One of the ways is through mobile billboard advertising.

As I mentioned I run a mobile billboard San Diego company and from my experience clients get more exposure. Their ads will be seen by a lot more people because the way the ad is delivered.

If you don’t know what mobile billboards are, they are just billboards on wheels.They could be trucks that were made to be a billboard.  Or they can be a van or fleet truck that uses it sides as billboards.

Why is this way of advertising so effective.Well the alternate ways to advertise like TV or radio can be turned off pretty easily by the customer.But a mobile advertisement has the ability to be right in the customer’s face.  It is right there with them in traffic.It can not be turned off.And the very essence of it, if it is an ad that is catchy and bold, it will be read.

So with businesses needing to reach more of the consumers, they should seriously think about this way of advertising.It is a method that works and if the purpose is to brand your business, I don’t think there is anything better.

Comparitively the mobile billboards prices are reasonable. Considering the fact that it will be seen by thousand daily it is an investment well worth the money.

Trying this out will help any company, especially in this trying economic times.

Outdoor media advertising comes in many forms but one of the forms that is gaining much popularity is using truckside advertising.

Today a consumer has the choice in their hand of whether or not to see and hear the add. With Tivo and Satellite being owned by most consumers, they can easily have all traditional advertising turned off.

That is why a lot of businesses are looking for alternative forms of advertising.  They want more ways to reach consumers.

But not only are they begging for other ways to reach the customer, they want it to work.

Mobile billboard advertising has that advantage. It offers a way for an advertiser to have their message shown without the possibility of being turned off.  With the way the medium reaches the consumer you can understand why.

You have the advertisers message or brand boldly displayed on a truckside or on a mobile billboards. Those are vehicles that have been designed for that job of being a mobile billboard.

With their ad prominently displayed, and appearing to them in traffic. A consumer has no choice but to read it.  For an advertiser who wants maybe more brand recognition, this is a way to go.

Then when you compare it to other forms of advertising.  The mobile billboards prices are actually very competitive, if not cheaper for what you get.

Because when you think about it, your advertisment will be noticed by the consumer because of they way it is delivered.  More than likely during rush hour or when they are stuck in traffic.  So the consumer has nothing to do but read it.  With that advantage, a businesses brand or message can easily get across.

When you understand how much is being spent on outdoor media, you realize a lot of businesses are taking advantage of its potential.  In 2004 alone, $5.8 billion dollars was spent.

So for businesses looking for more creative ways to get their message across to the consumer using truck advertising is something that they should consider. 

Not the stationary billboards on the side of the road people are used to. But something put right in the consumer’s face is most definitely going to get the message across.