Microsoft is reportedly looking to sell its online advertising agency Razorfish just two years after acquiring it as part of a $6bn deal for parent company aQuantive Inc. A report in the Financial Times suggested that Microsoft has brought in the investment bank Morgan Stanley to seek out a potential buyer for the agency, which [...]
Continue reading...Thursday, July 9, 2009
The advertising campaign that helped Barack Obama to win the US presidential election has received recognition at the Cannes Lions International Advertising Awards. Advertising agency Droga5 won the Titanium prize for presenting an idea that is “provocative, challenges assumptions and points to a new direction” for ‘The Great Schlep’ campaign featuring Sarah Silverman intended to [...]
Continue reading...Saturday, July 4, 2009
As a manager, you understand your competition can be hard. An effective marketing approach is needed so that your business to flourish. But many proprietors, even if veteran in some areas, lack the expertise they ought to build a great strategy for their company. Unfortunately, this is why many companies do not succeed. You can, [...]
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Tuesday, August 4, 2009
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